\u5f00\u53d1\u5e02\u573a\u662f\u7ecf\u8425\u4f01\u4e1a\u6700\u5927\u4e50\u8da3
\n

\u3000 \u6211\u524d\u4e8c\u4e2a\u793c\u62dc\u5728\u7f8e\u56fd\uff0c\u63a5\u89e6\u5230\u8bb8\u591a\u4eba\uff0c\u7279\u522b\u662f\u4e0e\u4e8c\u4f4d\u7ecf\u6d4e\u5b66\u5bb6\u8ba8\u8bba\u672a\u6765\u7684\u666f\u6c14\u53d8\u52a8\u3002<\/P>
\n

\u9996\u5148\u662f\u9ebb\u7701\u793c\u5de5\u5b66\u9662\u7684\u6559\u6388\u514b\u9c81\u66fc\uff08Paul Krugman \uff09\uff0c\u4ed6\u5728\u51e0\u5e74\u524d\u5c31\u63d0\u51fa\u770b\u6cd5\uff0c\u8ba4\u4e3a\u4e9a\u6d32\u5730\u533a\u6240\u8c13\u7684\u7ecf\u6d4e\u5947\u8ff9\uff0c\u4e0d\u8fc7\u662f\u8d44\u672c\u5bc6\u96c6\u4e0b\u7684\u4ea7\u7269\u7f62\u4e86\uff0c\u5982\u679c\u8d44\u91d1\u79bb\u5f00\u4e86\u4e5f\u5c31\u6ca1\u6709\u7ecf\u6d4e\u5947\u8ff9\u3002<\/P>
\n

\u90a3\u4ed6\u73b0\u5728\u600e\u4e48\u8bf4\u5462\uff1f\u4ed6\u8ddf\u4e09\u5e74\u4ee5\u524d\u5dee\u4e0d\u591a\uff0c\u8ba4\u4e3a\u5982\u4eca\u4e9a\u6d32\u53d1\u751f\u7684\u91d1\u878d\u98ce\u66b4\u5176\u5b9e\u662f\u53ef\u4ee5\u9884\u9632\u7684\uff0c\u4e5f\u662f\u6700\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u5916\u6c47\u7ba1\u5236\u3002\u8fd9\u65b9\u9762\u6211\u89c9\u5f97\u53f0\u6e7e\u6709\u70b9\u300c\u534a\u7ba1\u5236\u300d\uff0c\u4f46\u4e0d\u662f\u4e2d\u592e\u94f6\u884c\u5728\u7ba1\uff0c\u6211\u95ee\u514b\u9c81\u66fc\uff0c\u4e0d\u8fc7\u4ed6\u5bf9\u53f0\u6e7e\u7684\u60c5\u51b5\u4e0d\u719f\uff0c\u4f46\u76f8\u4fe1\u8fd9\u79cd\u7ba1\u5236\u7684\u539f\u5219\u5e94\u8be5\u662f\u5dee\u4e0d\u591a\u7684\u3002 <\/P>
\n

\u3000 \u5728\u514b\u9c81\u66fc\u63d0\u51fa\u5916\u6c47\u7ba1\u5236\u8bba\u70b9\u540e\u7b2c\u4e8c\u5929\uff0c\u9a6c\u6765\u897f\u4e9a\u5c31\u5ba3\u5e03\u4e86\u5916\u6c47\u7ba1\u5236\u63aa\u65bd\uff0c\u514b\u9c81\u66fc\u8fd8\u4e3a\u6b64\u5199\u4e86\u4e00\u5c01\u516c\u5f00\u4fe1\u7ed9\u9a6c\u6765\u897f\u4e9a\u603b\u7406\uff0c\u6307\u51fa\u4ed6\u7684\u5efa\u8bae\u5e76\u975e\u6c38\u4e45\u53ef\u884c\u7684\uff0c\u53ea\u662f\u4e00\u4e2a\u6682\u65f6\u7684\u65b9\u5f0f\u3002\u5bf9\u672a\u6765\u7f8e\u56fd\u7ecf\u6d4e\u7684\u53d8\u5316\uff0c\u514b\u9c81\u66fc\u7684\u770b\u6cd5\u662f\u300c\u9a6c\u9a6c\u864e\u864e\u300d\uff0c\u4ed6\u9884\u4f30\u672a\u6765\u7f8e\u56fd\u7684\u5e74\u7ecf\u6d4e\u6210\u957f\u7387\u53ef\u7ef4\u6301\u57282%\uff0c\u5931\u4e1a\u7387\u5219\u9876\u591a5%~6%\uff0c\u8fd9\u4e2a\u5047\u8bbe\u662f\u4e00\u4e2a\u76f8\u5f53\u6b63\u5e38\u7684\u5047\u8bbe\uff0c\u4e0d\u81f4\u4e8e\u5230\u300c\u7ecf\u6d4e\u6050\u614c\u7684\u5730\u6b65\u300d\u3002 <\/P>
\n

\u3000 \u4f46\u662f\u53e6\u4e00\u4f4d\u9ebb\u7701\u7406\u5de5\u6559\u6388\u68ad\u7f57\u5c31\u6301\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\u89c2\u70b9\uff0c\u4ed6\u8ba4\u4e3a\u4ed6\u63d0\u51fa\u7684\u300c\u677f\u5757\u7406\u8bba\u300d\u5df2\u7ecf\u5f00\u59cb\u79fb\u52a8\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u4e9a\u6d32\u56fd\u5bb6\u4e0d\u53ef\u80fd\u6c38\u8fdc\u90fd\u662f\u51fa\u8d85\u72b6\u6001\uff0c\u4e8e\u662f\u6211\u76f4\u63a5\u95ee\u4ed6\u300c\u5047\u8bbe\u8fd9\u4e2a\u4eba\uff08\u6307\u4e16\u754c\u7ecf\u6d4e\uff09\u8981\u6b7b\u4e86\uff0c\u662f\u600e\u6837\u7684\u6b7b\u6cd5\uff1f\u300d\u4ed6\u7684\u7b54\u6848\u662f\u300c\u7f8e\u5143\u5d29\u6e83\u300d\uff0c\u6211\u89c9\u5f97\u4ed6\u8fd9\u5047\u8bbe\u662f\u5f88\u300c\u4e16\u754c\u672b\u65e5\u300d\u7684\u9884\u8a00\uff0c\u5f88\u96be\u4ee4\u4eba\u60f3\u8c61\u540e\u679c\u3002 <\/P>
\n

\u7ec4\u7ec7
\u3000 \u63a5\u7740\u8bb2\u5230\u7ec4\u7ec7\uff0c\u7ec4\u7ec7\u6709\u4e0d\u540c\u7684\u529f\u80fd\u5355\u4f4d\uff0c\u5305\u62ecSales\/Marketing\u3001\u5de5\u7a0b\u3001\u7814\u53d1\u3001\u751f\u4ea7\u4f01\u753b\u3001\u4fe1\u606f\u79d1\u6280\u3001\u4eba\u529b\u8d44\u6e90\u3001\u8d22\u52a1\u3001\u884c\u653f\u3001\u6cd5\u52a1\u7b49\uff0c\u8fd9\u91cc\u6211\u4e0d\u4f1a\u4e00\u4e00\u4ecb\u7ecd\u8fd9\u4e9b\u529f\u80fd\uff0c\u6211\u53ea\u5c31Sales\/Marketing\u8fd9\u804c\u52a1\u6765\u8bb2\u3002\u9996\u5148\u8981\u7ffb\u8bd1\u8fd9\u4e2a\u5b57\uff0c\u6211\u89c9\u5f97\u5f88\u591a\u4eba\u5bf9\u8fd9\u4e8c\u4e2a\u5b57\u4e86\u89e3\u4e0d\u591f\uff0c\u90fd\u7ffb\u4e3a\u300c\u884c\u9500\u300d\uff0c\u5176\u5b9e\u7ffb\u5f97\u4e0d\u597d\uff0c\u5176\u5b9eSales\u548cMarketing\u662f\u4e8c\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u5de5\u4f5c\u3002\u6211\u628aSales\u7ffb\u6210\u300c\u884c\u9500\u6267\u884c\u300d\uff0cMarketing\u5219\u662f\u300c\u884c\u9500\u7b56\u753b\u300d\uff0c\u8fd9\u6837\u5c31\u5206\u5f97\u6e05\u695a\u4e86\u3002 <\/P>
\n

Marketing\u8981\u505a\u90a3\u4e9b\u4e8b\u5462\uff1f\u7b2c\u4e00\u662f\u53bb\u4e86\u89e3\u5e02\u573a\u5728\u54ea\u91cc\uff1f\u6709\u6ca1\u6709\u5e02\u573a\uff1f\u5982\u679c\u73b0\u5728\u6ca1\u6709\u5e02\u573a\uff0c\u4f46\u662f\u6709\u6f5c\u5728\u5e02\u573a\uff0c\u5c31\u8981\u53bb\u5f00\u53d1\u5e02\u573a\u3002\u6211\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u6709\u4e00\u5bb6\u516c\u53f8\u4f60\u4eec\u53ef\u80fd\u591a\u534a\u6ca1\u542c\u8fc7\uff0c\u6167\u667a\u516c\u53f8\uff0c\u4ed6\u4eec\u73b0\u5728\u8981\u5f00\u53d1Thin Client\uff0c\u4e5f\u5c31\u662f\u667a\u80fd\u7ec8\u7aef\u673a\uff08Intelligent Terminal\uff09\u3002<\/P>
\n

\u8fd9\u4e2a\u4ea7\u54c1\u7684\u6982\u5ff5\u662f\u67d0\u4e9b\u8ba1\u7b97\u673a\u4e0d\u9700\u8981\u5f88\u590d\u6742\u7684\u8f6f\u4ef6\u5728\u5176\u4e2d\uff0c\u56e0\u6b64\u5c31\u5f00\u53d1\u4e00\u4e2a\u4ef7\u94b1\u4fbf\u5b9c\u3001\u7ef4\u4fee\u4e5f\u4fbf\u5b9c\u7684\u8ba1\u7b97\u673a\u7cfb\u7edf\u4e0d\u662f\u5f88\u597d\u5417\uff1f\u6211\u4e5f\u89c9\u5f97\u5f88\u597d\uff0c\u53ef\u662f\u8981\u63a8\u5e7f\u5230\u5ba2\u6237\u90a3\u513f\uff0c\u4e3b\u8981\u662f\u4e00\u4e9b\u5927\u516c\u53f8\uff0c\u4ed6\u4eec\u4f1a\u95ee\u300c\u6211\u4e0d\u4e00\u5b9a\u76f8\u4fe1\u4f60\u5440\uff01\u300d\u56e0\u6b64\u6167\u667a\u7684Marketing\u4eba\u5458\u5c31\u8981\u627e\u51fa\u6f5c\u5728\u5e02\u573a\uff0c\u4e5f\u5c31\u662f\u628a\u300c\u5bb9\u6613\u8bf4\u670d\u300d\u7684\u516c\u53f8\u627e\u51fa\u6765\uff0c\u8fd9\u662f\u4e2a\u5f88\u8270\u5de8\u4f46\u662f\u4e5f\u5f88\u5f00\u521b\u7684\u5de5\u4f5c\uff0c\u4f46\u662f\u6700\u5927\u5229\u76ca\u5f80\u5f80\u662f\u5c5e\u4e8e\u5f00\u521b\u8005\u7684\u3002\u53f0\u79ef\u7535\u5728\u6676\u5706\u4ee3\u5de5\u4e8b\u4e1a\u4e0a\u7684\u5f00\u521b\u4e5f\u662f\u4e00\u4e2a\u4f8b\u5b50\u3002 <\/P>
\n

Sales\u662f\u6307\u4f60\u5df2\u7ecf\u6709\u5ba2\u6237\u4e86\uff0cMarketing\u662f\u4f60\u53bb\u5f00\u62d3\u4e00\u4e2a\u8352\u91ce\u5e02\u573a\uff0c\u540c\u65f6\u8fd8\u8981\u51b3\u5b9a\u54ea\u4e00\u4e2a\u5ba2\u6237\u5e94\u8be5\u5148\u5f00\u53d1\uff0c\u6211\u89c9\u5f97\u7ecf\u8425\u4f01\u4e1a\u6700\u5927\u7684\u5c31\u662f\u5f00\u53d1\u5e02\u573a\u7684\u4e50\u8da3\uff0c\u6167\u667a\u516c\u53f8\u6700\u8fd1\u51fa\u73b0\u4e00\u4e9b\u6210\u957f\uff0c\u8425\u6536\u6301\u7eed\u589e\u52a0\uff0c\u662f\u6211\u611f\u5230\u86ee\u5f00\u5fc3\u7684\u4e8b\u60c5\u3002\u6b64\u5916Marketing\u4eba\u5458\u4e5f\u8981\u51b3\u5b9a\u5e02\u573a\u9700\u8981\u4ec0\u4e48\u4ea7\u54c1\u6216\u65b0\u6280\u672f\uff0c\u8fd8\u8981\u4e3a\u4ea7\u54c1\u8ba2\u5b9a\u7b56\u7565\u6027\u4ef7\u683c\uff08Strategic Pricing\uff09\uff0c\u6709\u4eba\u8ba4\u4e3a\u53ea\u8981\u5728\u6210\u672c\u4e0a\u52a0\u4e00\u4e9b\u767e\u5206\u6bd4\u5c31\u662f\u8ba2\u4ef7\u4e86\uff0c\u8fd9\u662f\u6210\u672c\u5bfc\u5411\u3001\u5f88\u5e73\u5eb8\u7684\u6210\u672c\u8ba2\u4ef7\uff08Cost-based Price\uff09\u3002<\/P>
\n

\u597d\u7684\u8ba2\u4ef7\u6cd5\u662f\u4ef7\u503c\u5bfc\u5411\u7684\u8ba2\u4ef7\uff08Value-Based Price\uff09\uff0c\u4f8b\u5982\u82f1\u7279\u5c14\u7684Pentium\u5904\u7406\u5668\uff0c\u4ef7\u683c\u7684\u83b7\u5229\u7387\u572870%\u4ee5\u4e0a\uff0c\u4e00\u822c\u8ba2\u4ef7\u7684\u83b7\u5229\u7387\u53ea\u670940%\uff0c\u82f1\u7279\u5c14\u7684\u5904\u7406\u5668\u5c31\u662f\u4ef7\u503c\u5bfc\u5411\u8ba2\u4ef7\uff0c\u6676\u5706\u4ee3\u5de5\u7684\u4ef7\u683c\u4e5f\u662f\u4f8b\u5b50\u3002<\/P>
\n

\u81f3\u4e8eSales\u4ed6\u7684\u5de5\u4f5c\u662f\u4e0eMarketing\u6210\u5bf9\u6bd4\u7684\uff0c\u4e3b\u8981\u662f\u8ffd\u6c42\u5ba2\u6237\u4e0e\u96c7\u4e3b\u7684\u53cc\u8d62\u3001\u5145\u6ee1\u6d3b\u52a8\u529b\uff0c\u6211\u6ca1\u9047\u8fc7\u4e00\u4e2a\u597d\u7684Sales\u4e0d\u662f\u5f88\u6709\u6d3b\u529b\u7684\uff0c\u6211\u770b\u5230\u5f88\u591aSales\u90fd\u662f\u8df3\u8df3\u8e66\u8e66\u7684\uff0c\u4f46\u662fMarketing\u5374\u5f88\u5c11\u5982\u6b64\uff0cMarketing\u662f\u601d\u8003\u578b\u3002<\/P>
\n

\u4e00\u4e2aSales\u5982\u679c\u65e0\u6cd5\u5c06\u4e00\u534a\u4ee5\u4e0a\u7684\u65f6\u95f4\u4e0e\u5ba2\u6237\u5728\u4e00\u8d77\uff0c\u5c31\u4e0d\u662f\u4e00\u4e2a\u597d\u7684Salesman\u3002\u6b64\u5916Sales\u4e5f\u8d1f\u6709\u8ba2\u4e0b\u673a\u52a8\u552e\u4ef7\uff08Tactical Pricing\uff09\u7684\u8d23\u4efb\uff0c\u5c31\u662f\u5f53\u573a\u770b\u5ba2\u6237\u7684\u60c5\u51b5\u51b3\u5b9a\u51cf\u4ef7\u6216\u52a0\u4ef7\uff0c\u4e3b\u8981\u770b\u5ba2\u6237\u7684\u4e2a\u522b\u60c5\u5f62\u800c\u5b9a\u3002<\/P><\/DIV><\/TD><\/TR><\/TBODY><\/TABLE><\/p>\n","protected":false},"excerpt":{"rendered":"

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