\n
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\u4e3e\u4f8b\u6765\u8bf4\uff0c\u8981\u5b8c\u6210\u4e00\u4efd\u4e1a\u52a1\u63a8\u5e7f\u4f01\u5212\u6848\uff0c\u6211\u4eec\u53ef\u80fd\u501f\u7528\u8425\u9500\u5b66\u7684<\/SPAN>2O<\/SPAN>\uff0b<\/SPAN>4P<\/SPAN>\u67b6\u6784\uff0c\u5373\u4e1a\u52a1\u63a8\u5e7f\u7684\u76ee\u6807<\/SPAN>(Objective)<\/SPAN>\u3001\u5bf9\u8c61<\/SPAN>(Object)<\/SPAN>\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u5185\u5bb9<\/SPAN>(Product)<\/SPAN>\u3001\u5b9a\u4ef7<\/SPAN>(Pricing) <\/SPAN>\u3001\u4fc3\u9500<\/SPAN>(Promotion)<\/SPAN>\u3001\u4ee5\u53ca\u901a\u8def<\/SPAN>(Place)<\/SPAN>\u3002\u867d\u7136\u8fd9\u662f\u5b66\u7406\u7684\u67b6\u6784\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u516c\u53f8\u7684\u73b0\u51b5\u7a0d\u505a\u4fee\u9970\uff0c\u521d\u5b66\u7684\u4eba\u5c31\u5f88\u5bb9\u6613\u64cd\u4f5c\u3002<\/SPAN> 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\u6bcf\u4e00\u7c7b\u7684\u5de5\u4f5c\u90fd\u6709\u5b83\u53ef\u4ee5\u53c2\u8003\u7684\u77e5\u8bc6\u67b6\u6784\uff0c\u5373\u4fbf\u539f\u6765\u6ca1\u6709\u7684\uff0c\u4e5f\u53ef\u4ee5\u501f\u7528\u3002\u4f8b\u5982\uff1a\u9500\u552e\u4eba\u5458\u548c\u4e00\u4e2a\u68d2\u7403\u8fd0\u52a8\u7684\u6253\u51fb\u624b\u662f\u5f88\u76f8\u4f3c\u7684\uff0c\u9500\u552e\u4eba\u5458\u8981\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5728\u5f88\u77ed\u7684\u65f6\u95f4\u5185\u5f15\u8d77\u5ba2\u6237\u7684\u6ce8\u610f\u529b\uff0c\u6253\u51fb\u624b\u4e5f\u662f\u4e00\u6837\uff0c\u4ed6\u8981\u4e86\u89e3\u6295\u624b\u7684\u7403\u8def\uff0c\u5728\u5bf9\u65b9\u6295\u51fa\u7403\u7684\u4e00\u77ac\u95f4\u6325\u68d2\u6253\u4e2d\u7403\u3002\u90a3\u4e48\u8981\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u6253\u51fb\u7387\u5462\uff1f\u6211\u5efa\u8bae\u9500\u552e\u4eba\u5458\u8981\u5728<\/SPAN>30<\/SPAN>\u79d2\u5185\u4f20\u8fbe\u51fa\u4f60\u7684\u9500\u552e\u91cd\u70b9<\/SPAN>(Sale\u2019s Point)<\/SPAN>\uff0c\u4f8b\u5982\uff1a 1. <\/SPAN><\/SPAN>\u4f60\u662f\u8c01\uff1f\u4f60\u516c\u53f8\u4e3b\u8981\u7684\u4e1a\u52a1\u662f\u4ec0\u4e48\uff1f<\/SPAN> 2. <\/SPAN><\/SPAN>\u4f60\u5982\u4f55\u6709\u521b\u610f\u7684\u63cf\u8ff0\u4f60\u7684\u5de5\u4f5c\uff1f<\/SPAN> 3. <\/SPAN><\/SPAN>\u63d0\u51fa\u95ee\u9898\uff0c\u786e\u8ba4\u4ed6\u662f\u4e0d\u662f\u4f60\u7684\u51c6\u5ba2\u6237\uff1f<\/SPAN>(<\/SPAN>\u6709\u4e9b\u65f6\u5019\uff0c\u4f60\u60f3\u5356\u7684\u4ea7\u54c1\u4f1a\u4e0d\u5bf9\u5ba2\u6237\u7684\u9700\u6c42<\/SPAN>) 4. <\/SPAN><\/SPAN>\u53d1\u8868\u4e00\u4e2a\u5f3a\u529b\u9500\u552e\u8bdd\u672f\uff0c\u663e\u793a\u4f60\u600e\u4e48\u5e2e\u52a9\u4ed6\u6216\u7c7b\u4f3c\u8fd9\u4e2a\u884c\u4e1a\u7684\u4eba\u3002<\/SPAN> 5. <\/SPAN><\/SPAN>\u7ed3\u5c3e\uff1a\u8ba9\u51c6\u5ba2\u6237\u4e86\u89e3\u4e3a\u4ec0\u4e48\u5e94\u7acb\u5373\u91c7\u53d6\u884c\u52a8\uff1f<\/SPAN> \u8fd9<\/SPAN>30<\/SPAN>\u79d2\u7684\u81ea\u6211\u9500\u552e\u65b9\u6cd5\u5c31\u50cf\u662f\u6253\u51fb\u624b\u6325\u68d2\u4e00\u6837\uff0c\u4e00\u5b9a\u8981\u4e0d\u65ad\u7684\u7ec3\u4e60\uff0c\u624d\u80fd\u63d0\u9ad8\u6253\u51fb\u7387\u3002\u4f5c\u4e3a\u9500\u552e\u4eba\u5458\u7684\u8001\u5e08\uff0c\u4f60\u5c31\u5fc5\u987b\u8ba9\u4ed6\u4eec\u7ec3\u4e60\u8fd9\u4e94\u4e2a\u6b65\u9aa4\uff0c\u76f4\u5230\u4ed6\u80fd\u5f88\u6d41\u7545\u7684\u4ecb\u7ecd\u81ea\u5df1\u3002<\/SPAN> \u81ea\u6211\u9500\u552e\u672f\u9002\u7528\u5728\u5f88\u591a\u573a\u5408\uff0c\u4f8b\u5982\uff1a\u4f60\u8981\u4f5c\u4e00\u573a\u7b80\u77ed\u7684\u6f14\u8bb2\uff0c\u6216\u662f\u5728\u964c\u751f\u573a\u5408\u81ea\u6211\u4ecb\u7ecd\uff0c\u751a\u81f3\u8981\u5236\u4f5c\u4e00\u672c\u516c\u53f8\u7b80\u4ecb\u4e5f\u53ef\u4ee5\u53c2\u8003\u8fd9\u4e2a\u67b6\u6784\u3002<\/SPAN> \u90a3\u4e48\uff0c\u4f5c\u4e3a\u90e8\u5c5e\u7684\u8001\u5e08\uff0c\u5bf9\u4e8e\u5728\u5c97\u57f9\u8bad\u662f\u4e0d\u662f\u6709\u4e00\u4e2a\u901a\u7528\u6027\u7684\u67b6\u6784\u53ef\u4ee5\u5de5\u4f5c\u6240\u9700\u8981\u7684\u77e5\u8bc6\u4e0e\u6280\u80fd\u7ed3\u6784\u8d77\u6765\u5462\uff1f\u662f\u7684\uff0c\u9996\u5148\u6211\u4eec\u8981\u638c\u63e1\u90e8\u5c5e\u7684\u9700\u6c42\u3002\u6211\u4eec\u53ef\u4ee5\u53c2\u8003\u4e0b\u5217\u56db\u70b9\u6765\u601d\u8003\uff1a<\/SPAN> 1. <\/SPAN><\/SPAN>\u90e8\u5c5e\u9700\u8981\u77e5\u9053\u4ec0\u4e48\u3002\u6839\u636e\u7ec4\u7ec7\u7684\u8bbe\u8ba1\uff0c\u6709\u7684\u5de5\u4f5c\u9700\u8981\u4e00\u6279\u4eba\u6765\u4f5c\uff0c\u6216\u8005\u4e00\u4e2a\u4eba\u8981\u8d1f\u8d23\u5f88\u591a\u9879\u5de5\u4f5c\uff0c\u8981\u5b8c\u6210\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u8981\u54ea\u4e9b\u77e5\u8bc6\u4e0e\u6280\u80fd\uff0c\u8fd9\u662f\u4e0a\u5c97\u524d\u5fc5\u987b\u5177\u5907\u7684\u3002\u901a\u5e38\u53ef\u4ee5\u4ece\u804c\u52a1\u8bf4\u660e\u4e66\u6216\u5c97\u4f4d\u8bf4\u660e\u4e66\u4e0a\u5f97\u77e5\u3002<\/SPAN> 2. <\/SPAN><\/SPAN>\u90e8\u5c5e\u5df2\u7ecf\u77e5\u9053\u4ec0\u4e48\u3002\u90e8\u5c5e\u53ef\u80fd\u662f\u751f\u624b\uff0c\u4e5f\u53ef\u80fd\u662f\u8001\u624b\uff0c\u4ed6\u4eec\u7684\u7a0b\u5ea6\u4e0d\u540c\uff0c\u4e0d\u9700\u8981\u4e00\u5f8b\u4ece\u5934\u6559\u8d77\u3002\u4e5f\u8bb8\u6709\u4e9b\u65f6\u5019\uff0c\u53ef\u4ee5\u7528\u8001\u624b\u5e26\u65b0\u624b\uff0c\u4ee5\u589e\u52a0\u8001\u624b\u7684\u8363\u8a89\u611f\u3002<\/SPAN> 3. <\/SPAN><\/SPAN>\u90e8\u5c5e\u60f3\u8981\u77e5\u9053\u4ec0\u4e48\u3002\u9664\u4e86\u5e94\u8be5\u77e5\u9053\u4e0e\u5df2\u7ecf\u77e5\u9053\u5916\uff0c\u90e8\u5c5e\u8fd8\u6709\u4e00\u4e9b\u4ed6\u60f3\u8981\u77e5\u9053\u7684\uff0c\u4f8b\u5982\uff1a\u6d41\u7a0b\u662f\u4e0d\u662f\u53ef\u4ee5\u66f4\u6539\uff1f\u6709\u6ca1\u6709\u4e00\u4e9b\u8bbe\u5907\u6216\u5de5\u5177\u53ef\u4ee5\u63d0\u5347\u6548\u7387\uff1f<\/SPAN> 4. <\/SPAN><\/SPAN>\u6211\u8ba1\u5212\u6559\u4ec0\u4e48\u3002\u7efc\u5408\u4e0a\u8ff0\u4e09\u70b9\uff0c\u6211\u53ef\u4ee5\u8c03\u6574\u51fa\u6211\u8981\u6559\u7684\u5185\u5bb9\u3002<\/SPAN> \u6709\u4eba\u53ef\u80fd\u4f1a\u95ee\uff1a\u662f\u4e0d\u662f\u53ea\u8981\u6839\u636e\u90e8\u5c5e\u60f3\u8981\u77e5\u9053\u4ec0\u4e48\u6765\u56de\u7b54\u5c31\u53ef\u4ee5\u4e86\uff0c\u6bd5\u7adf\u4e3b\u7ba1\u6ca1\u6709\u592a\u591a\u7684\u65f6\u95f4\uff0c\u56e0\u4e3a\u73b0\u5728\u7f51\u7edc\u5f88\u53d1\u8fbe\uff0c\u53ef\u4ee5\u5c06\u4e00\u4e9b\u5fc5\u987b\u77e5\u9053\u7684\u5185\u5bb9\u7f16\u6210\u6559\u6750\u6216\u6559\u6848\u653e\u5728\u7f51\u7edc\u4e0a\u4f9b\u90e8\u5c5e\u81ea\u4fee\u5373\u53ef\uff0c\u8fd9\u6837\u505a\u6211\u89c9\u5f97\u4e5f\u65e0\u4e0d\u53ef\u3002<\/SPAN> 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<\/SPAN><\/SPAN>\u6559\u5b66\u7684\u51c6\u5907<\/SPAN>(<\/SPAN>\u6211\u8981\u8bf4\u7ed9\u8c01\u542c\u3001\u6211\u8981\u5982\u4f55\u505a\u3001\u6211\u8981\u5982\u4f55\u6559<\/SPAN>)<\/SPAN>\uff1a\u76ee\u7684\u3001\u6d41\u7a0b\u3001\u53ca\u9700\u6c42\u3002\u4e3b\u7ba1\u5728\u6559\u5bfc\u524d\uff0c\u5e94\u5bf9\u8981\u6559\u7684\u5185\u5bb9\u505a\u597d\u51c6\u5907\uff0c\u6839\u636e\u90e8\u5c5e\u7684\u9700\u8981\u3001\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u4e2a\u522b\u7684\u5dee\u5f02\u6027\uff0c\u5c06\u6559\u5b66\u7684\u5185\u5bb9\u7ed3\u6784\u5316\u6210<\/SPAN>ABC<\/SPAN>\uff0c\u6216\u6309\u7167\u7a0b\u5e8f<\/SPAN>123<\/SPAN>\u8bbe\u8ba1\u6e05\u695a\uff0c\u5e76\u9009\u62e9\u6700\u9002\u5408\u7684\u6559\u5b66\u65b9\u6cd5\uff0c\u4f8b\u5982\uff1a\u6f14\u8bb2\u6cd5\u3001\u6216\u662f\u64cd\u4f5c\u6cd5\u3002<\/SPAN> 2. <\/SPAN><\/SPAN>\u8bf4\u660e\u548c\u793a\u8303<\/SPAN>(<\/SPAN>\u8bf4\u7ed9\u4f60\u542c\u3001\u505a\u7ed9\u4f60\u770b<\/SPAN>)<\/SPAN>\uff1a\u6574\u4e2a\u6d41\u7a0b\u548c\u57f9\u80b2\u8981\u70b9\u3002\u4e3b\u7ba1\u7684\u6559\u5bfc\u5e94\u8be5\u662f\u504f\u91cd\u5b9e\u64cd\u6027\u7684\uff0c\u4e00\u8fb9\u8981\u8bf4\u660e\uff0c\u4e00\u8fb9\u8981\u6709\u793a\u8303\u3002\u8bf4\u660e\u7684\u5185\u5bb9\u8981\u6d45\u663e\u6613\u61c2\uff0c\u6b65\u9aa4\u8981\u7b80\u5355\u627c\u8981\uff0c\u8fd9\u6837\u90e8\u5c5e\u5c31\u5bb9\u6613\u638c\u63e1\u8bc0\u7a8d\uff0c\u4f9d\u6837\u5212\u846b\u82a6\u3002<\/SPAN> 3. <\/SPAN><\/SPAN>\u6f14\u7ec3<\/SPAN> 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