{"id":7521,"date":"2007-03-14T06:46:15","date_gmt":"2007-03-13T22:46:15","guid":{"rendered":"http:\/\/www.dadicdk.com\/2007\/03\/14\/%e4%bc%81%e4%b8%9a-53\/"},"modified":"2007-03-14T06:46:15","modified_gmt":"2007-03-13T22:46:15","slug":"%e4%bc%81%e4%b8%9a-53","status":"publish","type":"post","link":"http:\/\/www.dadicdk.com\/?p=7521","title":{"rendered":"\u5965\u7f8eCEO\u51ed\u4ec0\u4e48\u8bf4\u201c\u8054\u60f3\u201d\u4e0d\u662f\u54c1\u724c"},"content":{"rendered":"<p><P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 24.1pt; TEXT-ALIGN: center; mso-pagination: widow-orphan\" align=center><B><SPAN style=\"FONT-SIZE: 9pt; COLOR: blue; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\"><FONT color=#0000ff><FONT face=\u5b8b\u4f53><\/FONT><\/FONT><\/SPAN><\/B><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\"><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN>&nbsp;<\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 20pt; TEXT-ALIGN: center; mso-pagination: widow-orphan\" align=center><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u6765\u6e90<FONT face=\u5b8b\u4f53><SPAN lang=EN-US>: <\/SPAN>\u4e16\u754c\u8425\u9500\u8bc4\u8bba<SPAN lang=EN-US> &nbsp;<o:p><\/o:p><\/SPAN><\/FONT><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u5965\u7f8e\u5e7f\u544a\u516c\u53f8<FONT face=\u5b8b\u4f53><SPAN lang=EN-US>(Ogilvy &amp; Mather)<\/SPAN>\u5168\u7403<SPAN lang=EN-US>CEO<\/SPAN>\u590f\u5170\u6cfd<SPAN lang=EN-US>(ShellyLazarus)<\/SPAN>\u63a5\u53d7\u300a\u5546\u4e1a\u5468\u520a\u300b\u8bb0\u8005\u91c7\u8bbf\u65f6\u8bf4\uff1a\u201c\u8054\u60f3\u662f\u54c1\u724c\u5417\uff1f\u6d77\u5c14\u662f\u54c1\u724c\u5417\uff1f\u4e0d\u662f\uff0c\u5b83\u4eec\u8fd8\u53ea\u662f\u5546\u6807\u540d\u79f0\u800c\u975e\u54c1\u724c\u3002\u5b83\u4eec\u8fd8\u6ca1\u6709\u628a\u63e1\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u54c1\u724c\uff0c\u8fd8\u4e0d\u61c2\u5168\u65b9\u9762\u8d2f\u5f7b\u59cb\u7ec8\u5982\u4e00\u7684\u4e3b\u5f20\uff0c\u4ee5\u4fbf\u5728\u77e5\u6027\u548c\u611f\u60c5\u4e24\u65b9\u9762\u4e0e\u4eba\u4eec\u5efa\u7acb\u5173\u7cfb\uff1b\u5728\u516c\u53f8\u7ec4\u7ec7\u7ed3\u6784\u4e0a\u7684\u6311\u6218\u662f\u5c06\u8425\u9500\u7f6e\u4e8e\u516c\u53f8\u7684\u6838\u5fc3\u5730\u4f4d\uff0c<SPAN lang=EN-US>CEO<\/SPAN>\u4eec\u6216\u8bb8\u660e\u767d\u4ed6\u4eec\u54c1\u724c\u7684\u542b\u4e49\uff0c\u4f46\u662f\u8981\u628a<SPAN lang=EN-US>CEO<\/SPAN>\u4eec\u7684\u770b\u6cd5\u5411\u5c5e\u4e0b\u4eec\u8d2f\u5f7b\u5374\u5f88\u96be\u3002\u201d<SPAN lang=EN-US><o:p><\/o:p><\/SPAN><\/FONT><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u5965\u7f8e<FONT face=\u5b8b\u4f53><SPAN lang=EN-US>CEO<\/SPAN>\u7684\u8fd9\u756a\u8bdd\uff0c\u6709\u70b9\u5403\u4e0d\u5230\u8461\u8404\u8bf4\u8461\u8404\u9178\u7684\u5473\u9053\u3002\u8fc4\u4eca\u4e3a\u6b62\uff0c\u5965\u7f8e\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u4e3b\u8981\u5ba2\u6237\u8fd8\u90fd\u662f\u4ee5\u524d\u5728\u6b27\u7f8e\u5e02\u573a\u7684\u8001\u5ba2\u6237\uff0c\u800c\u4e2d\u56fd\u672c\u571f\u5ba2\u6237\u5982\u5fa1\u82c1\u84c9\u3001\u5965\u59ae\u3001\u957f\u8679\u7b49\u591a\u65e0\u75be\u800c\u7ec8\u3002\u5f53\u7136\uff0c\u5916\u884c\u770b\u95e8\u9053\uff0c\u8fd9\u756a\u8bdd\u4e5f\u6709\u5408\u7406\u7684\u6210\u5206\u3002<SPAN lang=EN-US><o:p><\/o:p><\/SPAN><\/FONT><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><B><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u8054\u60f3\u7684\u8ff7\u5931<\/SPAN><\/B><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\"><o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u53bb\u5e74\u5c81\u672b\uff0c\u8054\u60f3\u51ed\u501f\u6536\u8d2d<FONT face=\u5b8b\u4f53><SPAN lang=EN-US>IBM PC<\/SPAN>\u5177\u5907\u4e86\u8dfb\u8eab\u4e16\u754c<SPAN lang=EN-US>500<\/SPAN>\u5f3a\u7684\u673a\u4f1a\u3002\u7f8e\u56fd\u5a92\u4f53\u628a\u8fd9\u573a\u4ea4\u6613\u53ea\u662f\u770b\u6210<SPAN lang=EN-US>IBM<\/SPAN>\u7684\u4e00\u6b21\u6210\u529f\u9000\u51fa\u6218\u7565\uff0c\u5e76\u4e14\u5728\u82db\u523b\u7684\u9650\u5236\u6761\u4ef6\u4e0b\u901a\u8fc7<SPAN lang=EN-US>5<\/SPAN>\u5e74\u671f\u7684\u54c1\u724c\u6388\u6743\uff0c\u4ece\u800c\u83b7\u5f97\u4e30\u5bcc\u7684\u73b0\u91d1\u6d41\u3001\u503a\u52a1\u507f\u8fd8\u53ca\u80a1\u6743\u3002\u8054\u60f3\u516c\u53f8\u5219\u628a\u5e76\u8d2d\u8fd0\u4f5c\u6210\u4e00\u4e2a\u6539\u53d8\u4e2d\u56fd\u9ad8\u79d1\u6280\u7248\u56fe\u7684\u60ca\u5929\u52a8\u5730\u5927\u4e8b\u4ef6\u3002<SPAN lang=EN-US><o:p><\/o:p><\/SPAN><\/FONT><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><B><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u54c1\u724c\u662f\u4e00\u79cd\u4f01\u4e1a\u601d\u7ef4<\/SPAN><\/B><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\"><o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u786e\u5b9e\uff0c\u4e2d\u56fd\u516c\u53f8\u8fd8\u6ca1\u6709\u771f\u6b63\u9886\u4f1a\u54c1\u724c\u7684\u6587\u5316\u548c\u5185\u5728\u903b\u8f91\uff0c\u4ee5\u53ca\u5b83\u5bf9\u4e8e\u6d88\u8d39\u8005\u548c\u5e02\u573a\u8425\u9500\u7684\u6839\u672c\u610f\u4e49\u3002\u54c1\u724c\u901a\u8fc7\u964d\u4f4e\u6d88\u8d39\u8005\u5bf9\u4e8e\u4ef7\u683c\u7684\u654f\u611f\u5ea6\uff0c\u4ece\u800c\u652f\u6301\u7740\u9ad8\u4ef7\u4ea7\u54c1\u7b56\u7565\uff0c\u4f46\u662f\u54c1\u724c\u7684\u5efa\u8bbe\u9700\u8981\u8d2f\u5f7b\u4e00\u79cd\u4f01\u4e1a\u601d\u7ef4\u548c\u5de8\u989d\u7684\u6295\u8d44\uff0c\u800c\u4e14\u9700\u8981\u59cb\u7ec8\u5982\u4e00\u3002\u6211\u4eec\u66fe\u7ecf\u719f\u6089\u7d22\u5c3c\u516c\u53f8\u51e0\u5341\u5e74\u5982\u4e00\u65e5\uff0c\u4e13\u6ce8\u4e8e\u628a\u7d22\u5c3c\u54c1\u724c\u5851\u9020\u6210\u4e2a\u4eba\u751f\u6d3b\u4e2d\u6210\u529f\u7684\u6807\u5fd7\u3002<SPAN lang=EN-US><o:p><\/o:p><\/SPAN><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u800c\u4ee5\u8054\u60f3\u4e3a\u4ee3\u8868\u7684\u4e00\u5927\u6279\u516c\u53f8\uff0c\u719f\u7ec3\u638c\u63e1\u751f\u4ea7\u548c\u4ef7\u683c\u4e3a\u4e3b\u5bfc\u7684\u5e02\u573a\u7b56\u7565\uff0c\u5bf9\u57f9\u517b\u6d88\u8d39\u8005\u628a\u4ea7\u54c1\u4f5c\u4e3a\u4e2a\u4eba\u751f\u6d3b\u4e2d\u7684\u9a84\u50b2\u6210\u4efd\u5374\u4e0d\u751a\u719f\u6089\u3002\u4e8e\u662f\uff0c\u6211\u4eec\u4e5f\u5c31\u7406\u89e3\u4e86\u5965\u7f8e\u603b\u88c1\u8bc4\u8bba\u7684\u5408\u7406\u6210\u5206\uff1a\u5965\u7f8e<FONT face=\u5b8b\u4f53><SPAN lang=EN-US>CEO<\/SPAN>\u8bf4\u4e2d\u56fd\u4f01\u4e1a\u6ca1\u6709\u59cb\u7ec8\u5982\u4e00\u5730\u8d2f\u5f7b\u5bf9\u54c1\u724c\u7684\u7406\u89e3\uff0c\u5c31\u662f\u6307\u6ca1\u6709\u8d2f\u5f7b\u4e00\u79cd\u5f7b\u5e95\u7684\u4f01\u4e1a\u601d\u7ef4\u2015\u2015\u521b\u9020\u51fa\u6fc0\u52a8\u4eba\u5fc3\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff01<SPAN lang=EN-US><o:p><\/o:p><\/SPAN><\/FONT><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><B><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u8054\u60f3\u80fd\u5426\u521b\u51fa\u4e16\u754c\u7ea7\u7684\u54c1\u724c<\/SPAN><\/B><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\"><o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN lang=EN-US style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">&nbsp;<o:p><\/o:p><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 19.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan\" align=left><SPAN style=\"FONT-SIZE: 9pt; FONT-FAMILY: \u5b8b\u4f53; mso-font-kerning: 0pt; mso-bidi-font-family: \u5b8b\u4f53\">\u4f17\u591a\u8ff9\u8c61\u8868\u660e\uff0c\u5355\u7eaf\u6536\u8d2d<FONT face=\u5b8b\u4f53><SPAN lang=EN-US>IBM PC<\/SPAN>\u4e1a\u52a1\u672c\u8eab\uff0c\u6216\u8bb8\u4e0d\u8db3\u4ee5\u6784\u6210\u4e00\u4e2a\u91cd\u5927\u8f6c\u673a\u3002\u800c\u4e14\u8fd8\u6709\u53ef\u80fd\u6210\u4e3a\u5de8\u5927\u7684\u8d1f\u7d2f\u3002\u8981\u771f\u6b63\u628a\u6536\u8d2d<SPAN lang=EN-US>IBM<\/SPAN>\u7684<SPAN lang=EN-US>PC<\/SPAN>\u4e1a\u52a1\u4f5c\u4e3a\u4e2d\u56fd<SPAN lang=EN-US>IT<\/SPAN>\u53f2\u4e0a\u4e00\u4e2a\u91cd\u5927\u8f6c\u6298\u70b9<SPAN lang=EN-US>,<\/SPAN>\u5927\u8054\u60f3\u8fd8\u9700\u8981\u66f4\u6709\u8fdc\u89c1\u7684\u89c6\u91ce\u3001\u66f4\u5f00\u9614\u7684\u4f01\u4e1a\u601d\u7ef4\u4e0e\u66f4\u679c\u6562\u7684\u884c\u52a8\u3002\u5c31\u5728\u8054\u60f3\u8fd8\u56e0\u6536\u8d2d\u4e8b\u4ef6\u800c\u6c89\u6d78\u5728\u88ab\u201c\u4ece\u4f4e\u4ef7\u5371\u673a\u4e2d\u89e3\u653e\u201d\u51fa\u6765\u7684\u6fc0\u52a8\u4e4b\u4e2d\uff0c\u5468\u8eab\u88ab\u4e2d\u56fd\u68a6\u7684\u8f89\u714c\u5b9e\u73b0\u800c\u88f9\u62e5\u7740\u65f6\uff0c\u4e00\u573a\u201c\u4ee5\u4fdd\u62a4\u5ba2\u6237\u5229\u76ca\u201d\u4e3a\u540d\u7684\u201c\u5723\u6218\u201d\u5df2\u7ecf\u4e0d\u671f\u800c\u81f3\u3002<SPAN lang=EN-US><o:p><\/o:p><\/SPAN><\/FONT><\/SPAN><\/P><br \/>\n<P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt; 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